Romeo Beckham and model Mia Regan have just fronted a fresh collaborative campaign from PUMA and Ami.
Taking inspiration from how happiness starts with the people you surround yourself with, the new campaign celebrates themes of friendship and family, with a selection of simple and relaxed designs that elevate the very definition of streetwear. “What I love the most about them is their energy and their individual style. That and they are clearly in love. Romeo and Mia embody very well the spirit of the collection,” said Ami founder Alexandre Mattiussi when asked why the brands selected the couple as the frontrunners for their debut campaign with PUMA.
The collection itself blends together heritage Ami tailoring blended with innovative sportswear design. Inspired by a new era of achievement—one that doesn’t conform to a specific gender, individual, or appearance— classics like the Slipstream Lo, Suede Crepe and the newly released Suede Mayu silhouette arrive alongside sports-focused apparel, such as T-shirts, polos, jackets and accessories. Served in a mixture of neutral and bold colourways, as well as minimalistic branding and premium materials, rounding out the selects is the Ami de Coeur, AMI’s signature motif which has been merged with PUMA’s logo to create a new graphic.
You can cop the Ami x PUMA collection now from the Tessuti webstore – get a closer look at the campaign below.
