East London-born KwolleM has been quietly pulling the strings behind some of the UK’s finest music and fashion endeavours over the last few years. Having introduced the world to “mellow grime” following his pioneering Mellow EP in 2017, the producer and all-round creative finally followed up with his much-hyped sophomore project, c2c, in 2020—a standout evolution of his sound that quickly became recognised as one of the most conceptually and sonically on-point projects to drop last year. 

An exploration of life along the coast-to-coast train route that runs from East London to Essex, c2c saw KwolleM develop his sound to new levels with the help of his friend, fellow East LDN native and rapper Joe James, with the pair providing an honest documentation of their journey growing up between the two locations. Stirring soul samples are meshed together with iconic vocals from East End grime veterans such as Crazy Titch, Devlin and Roachee, as well as James’ own potent wordplay. With c2c and the Mellow EP, KwolleM accomplished an impressive feat: dropping two underground classics back to back.

During that three-year gap between his debut and sophomore EPs, Newham’s KwolleM found himself working with some of the most exciting fashion imprints in the United Kingdom. From DJing to hitting the catwalk for Samuel Ross’ A-COLD-WALL* label, through to sharing a studio with PLACES+FACES, KwolleM’s impact at the sweet spot of the UK’s most pioneering creative hubs has been low-key yet profound—orchestrated in a similar vein to his prowess with music creation. KwolleM’s refreshing understanding of both style and music has made him the perfect fit to help launch adidas’ new Forum silhouette—a model that has a generational connection to convergence culture. 

When adidas first dropped the Forum as a Basketball shoe back in 1984, its unique styling and innovative detailing quickly led to it becoming a cult classic, both on and off the court. Now, the Forum is primed for a new generation of sneakerheads and style connoisseurs, with the model’s inherent versatility offering wearers the flexibility to easily finesse ‘fits from the bottom up.

Styling the adidas Forum with some choice pieces from his wardrobe, KwolleM spoke to us about growing up Claret and Blue (i.e. a West Ham fan) in Newham, creating within the intersection of music and fashion, and how he formulated his original sense of style.