During Paris Fashion Week back in March, Kim Kardashian showed up to the Balenciaga show wrapped in yellow tape from head to toe. The body-hugging outfit made “sticky-tape-y” sounds as Kardashian walked around the event, per NYT’s Vanessa Friedman. The unconventional outfit caused quite a stir on social media, with many noting the lengths that Kardashian would go to in order to turn heads. Although the fit appeared visibly uncomfortable, it proved that the SKIMS founder isn’t afraid to sacrifice comfort to make a statement. 

Nowadays, it’s common to see Kardashian taking these types of unconventional fashion risks. But it wasn’t always like that. Over the years, her wardrobe has undergone some major changes. Clothing staples like Juicy Couture sweatsuits, which she rocked in the early 2000s, have been replaced by Yeezy Season sweatsuits and Balenciaga gowns that are much more fashion forward. 

Her style took its biggest turn after she started dating Kanye West in 2012. While accepting her Fashion Icon award at the PCAs back in December 2021, Kardashian made sure to give a special shoutout to Ye for his influence on her wardrobe. She added that he introduced her to a handful of well-known designers like Thierry Mugler and Olivier Rousteing, who in the past probably wouldn’t have taken her seriously without a push from him. 

Hate it or love it, Kardashian’s influence is undeniable. The reality star’s SKIMS brand has become a billion-dollar empire. In February, she was tapped by Balenciaga’s Demna to star in the brand’s latest campaign. She’s cemented herself as a modern-day fashion icon. Take a closer look at Kardashian’s evolution below.