“I first met Kate in 2014 through Ricardo Tisci, and was instantly struck by her cheeky humor, authentic and classic beauty – we’ve been friends ever since!” Kardashian said in a press release. “She is THE fashion icon, defining a whole generation of style and I am honored to feature her as the new face of SKIMS this Summer!”
The TV ad campaign, shot by Donna Trope, shows the 47-year-old model rocking some of SKIMS’ best-selling designs, including the Cotton Rib Bralette and Brief as well as the Fits Everybody Scoop Neck bra.
“I’ve been a fan of SKIMS since day one,” Moss said. “What Kim is doing with the brand is so fresh and modern, making underwear women actually want and that fits perfectly: I wear it, my daughter wears it – even my mum wears it!”
You can check out some of the campaign shots below. The TV ad will debut across multiple platforms on Thursday.