UPDATED 9/30, 7:05 p.m. ET: Though there were initially some doubts, Gap’s partnership with Kanye West has proven to be a very smart business move.
According to Bloomberg, the new Yeezy x Gap hoodies sold out within 24 hours of their release. However, a quick visit to Gap’s official website shows some of the pieces are still available for pre-order. Though most of the XL and large sizes have sold out, customers can still get their hands on some of the smaller sizes.
The pieces, which went up for pre-order Wednesday at $90 a pop, were presented in six different colorways as well as adult and kids sizes. According to Gap’s website, all hoodies will take two to three weeks to ship out, except for the black design, which could take up to two months.
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A countdown that suddenly appeared on the Yeezy Gap site overnight has come to an end, revealing—as many fans had speculated—a fleet of hoodies.
Initially, the end of the countdown resulted in a blank screen, with many fans receiving error messages. From there, however, fans started noticing that a banner for the hoodies (often referred to as the Perfect Hoodie) appeared on the front of the main Gap site. Within minutes, that banner (briefly) disappeared. And quite a few minutes later, the accompanying link sent shoppers to a form where they could fill out their size info before being placed in a waiting room.
All told, six color options of the hoodie were unveiled and each is going for $90. Shipping takes place in 2-3 weeks, while the black colorway will ship in 6-8 weeks. As for material, the hoodies are 100-percent cotton and feature double-layer construction. Sizing for children is also available.
Previously, the Kanye West’s Yeezy Gap rollout gave fans the chance to procure the round jacket in multiple color options, marking a move for Gap that proved massively integral to its much-reported upswing.
“We’ve had a much younger customer,” CEO Sonia Syngal said of the impact of Yeezy Gap jacket pre-orders in August, per CNN. “We’ve had 75 percent of those customers being new to the Gap brand.”
West’s partnership with Gap was formally announced in June of last year, with the company saying the Donda artist was “poised to disrupt retail” in a new way while introducing both the Gap and Yeezy brands to new audiences.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” Mark Breitbard, Global Head of Gap Brand, said at the time.
For more info on the hoodie fleet from Yeezy Gap, click here. And below, get a closer look at the color options:
