HYPE.’s first ever flagship store is open for business on Carnaby Street in the heart of London just in time for Christmas.

Since opening it’s doors a few months ago, the store has embraced the HYPE. story with a state-of-the-art shopping experience across two floors, which will soffer pieces for adults, kids and accessories with non-gender specific designs.

The store will play host to previews of the brand’s global collaborations in dedicated launch zones, exclusive collections, a customise creation space to personalise product and  interactive clothing displays such as the reusable bottle and backpacks wall, with HYPE.’s “1 order = 1 tree planted” sustainability journey.

Liam Green, Co-Founder & Creative Director said: “This year we’re celebrating 10 years of HYPE., being a primarily online lifestyle brand, we’re bringing HYPE to reality with our first ever UK flagship store in the heart of Carnaby. We’re excited to take our customers with us on this journey, creating a state-of-the-art shopping experience channelling our brand story through innovative experiential retail.” 

Get a closer look inside the store below and head to the HYPE. website for more information.