Set to be “the UK’s next destination for new luxury”, multi-brand retailer Flannels has just opened the doors to its new 120,000-square-foot flagship store in the heart of Liverpool’s city centre.
Marking the biggest luxury retail investment in the city to date, visitors to the new Flannels store can explore seven floors of retail space, which includes a vast beauty hall, three restaurants, a bar, the world’s first in-store Barry’s Bootcamp and a roof terrace with sweeping views of the city.
Customers can up their drip game through an unrivalled Balenciaga edit and limited-edition styles from Jacquemus, Off-White, Burberry, and LOEWE. Stalwarts including Stone Island, CP Company and Casablanca hang side-by-side with streetwear favourites Represent and Fear of God, while other areas of the store house exclusive collabs from the likes of Rick Owens x Converse and Pharrell Williams x adidas.
Once occupied by drapers Owen Owen, the 120,000-square-foot mega-shop is also set to host an exclusive pop-up with LA-based brand Amiri and will also include an 18 Montrose concept space centred around a modern hype edit. It’s fair to say that the store offers much more than your average selection of fashion, beauty, sneakers and food.
In terms of experiences, the space includes a new digitally-focused made-to-measure tailoring concept, which allows customers to alter suits to their liking, and a ‘tweakments’ destination courtesy of celebrity-approved Dr. Esho. If that wasn’t enough, there’s also a VIP space-meets-click-and-collect corner, where customers can check out some of the store’s best pieces as they pick up products they’ve purchased online.
“This is a milestone moment for our business, said Michael Murray, Flannels’ Chief Executive. “The scale, service proposition and brand offering to be discovered at Flannels Liverpool is truly in a league of its own—I can’t wait for our customers to see it. With the opening of each of these experience-orientated flagships, we’re doubling down on our commitment to ‘new luxury’, on our understanding of youth culture, and on the valued proposition we give to brands: access to untapped audiences.”
Jack Bridges, Flannels’ Creative Consultant and partner at luxury designers Argent, added: “For Flannels Liverpool, we wanted to create the most unique store to date. The concept was always to curate a store that was pushing the boundaries of any other in the UK—to be a playground for luxury. Our beauty hall, which is now our biggest pursuit into the market, is unlike any other store in the world. We wanted to ensure that we could create an ultra-modern visual identity that brings beauty into the spotlight as only Flannels Beauty can. From the outside, we have ensured that key details were restored from this beautiful ‘late Georgian architecture’ to the contrast of our curated modern window displays.”
Check out images of the new store below and head to 15 Parker Street, Liverpool, L1 1DJ now to see it live in the flesh.
