On Nov. 7, 2021, the Minnesota Vikings took the field for their Week 9 matchup against the Baltimore Ravens. Before the game even started, Vikings star wide receiver Justin Jefferson and cornerback Cam Dantzler already had fans talking. During the pregame warmups, both of them wore T-shirts with “Free Odell” printed across the front. Odell Beckham Jr.’s relationship with his then-team, the Cleveland Browns, had become tumultuous and the players wanted to show him support. The Browns had released Beckham Jr. a few days earlier.

Bruce Thompson, the founder of Dreamathon who has had a personal relationship with Beckham Jr. since high school and calls him a step brother, designed these T-shirts, which caused a stir on social media and inquiries from fans who wanted to purchase one.  

“When I made the ‘Free Odell’ shirts, I was kind of like, let me give the people what they want. This is for the culture. This is for the world. It wasn’t about me,” says Thompson regarding the attention-grabbing design. “The players really love each other and support each other that much to put it all on the line saying, ‘You can fine me or whatever. I’m still gonna wear Dreamathon.’”