Drake's name hasn't been a constant in the headlines lately. And yes, as much as we are interested to see the next chapter of his beef with Kendrick Lamar, that isn't the only thing that the rapper is doing right now. He's also still consistently dropping new gear through his NOCTA sub-label with Nike.
“It didn’t mean anything unless it had a Swoosh.”
This is what Nike meant to Drake while growing up. And he’s certainly made his love for the Swoosh known throughout his career. He shouts out the brand in his lyrics. He regularly wears Nike tracksuits and Air Maxes when he’s on tour or moving around during his off time. And over the past decade he’s made various products with the company, which has culminated in the launch of his sportswear line NOCTA. He’s even filmed a music video on the Nike campus in Beaverton.
With NOCTA's new collab with Arthur Kar's L'Art De L'Automobile finally hitting retailers today, take a look back at Drake’s long history with Nike.