YZYSPLY Trademark Filings From Kanye West’s Company Mention Possible Retail Stores

The YZYSPLY name is a familiar one for Ye fans, albeit in a strictly online context. The latest filings mention the possibility of retail stores.

Ye is seen walking the streets in a jacket

Image via Getty/Gotham/GC Images

Ye is seen walking the streets in a jacket

Possible YZYSPLY physical retail stores are mentioned in recent trademark filings from the artist formerly known as Kanye West.

As first spotted by TMZ on Monday, one of the new YZYSPLY-centered filings from Ye’s Mascotte Holdings Inc. does indeed mention “retail stores” and “retail store services.” As fans will note, YZYSPLY—i.e. Yeezy Supply—has been operating for some time now in an online capacity.

Both “online ordering services” and “online retail store services” are also mentioned in the June 29-dated filing, although the inclusion of possible retail store plans is being viewed as a potential sign of the experience being considered for in-person expansion.

Meanwhile, another YZYSPLY trademark filing from Mascotte—also dated June 29—focuses on various types of clothing and accessories, ranging from t-shirts to lingerie, and almost everything in between. See for yourself with a quick search at this link. Worth noting here is that trademark filings are not automatically indicative of surefire future plans, although they can offer a glimpse into what may be on the horizon for a given individual or corporate entity.

Earlier this month, Ye announced the appointment of Steven Smith as the new head of Donda industrial design. Smith and Ye have worked together extensively in the past, with the former’s latest role set to see him moving from footwear and into larger-scale designs such as vehicles and furniture.

“I’m honored to help create our shared vision of the future,” Smith said in a statement to Complex at the time. “Mr. West is the single most inspiring creative I have ever worked with.”

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