Usher, as you no doubt know, is headlining this coming weekend’s Super Bowl LVIII Halftime Show. But first, he’s starring in a new campaign for SKIMS, shot by Donna Trope.
In a statement, Usher said he was “so humbled” to be approached by the SKIMS team to help introduce the Kim Kardashian-fronted brand’s latest chapter.
“Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense,” Usher said on Monday. “Launching this campaign ahead of multiple career milestones feels like a full circle moment, with SKIMS.”
To further commemorate the partnership, which focuses on the latest offering from SKIMS’ menswear division, the brand will be offering an exclusive version of Usher’s new album, Coming Home, featuring a bonus track. Included in the new Skims Mens drop are pieces from the SKIMS Stretch and SKIMS Cotton collections.
Below, get a closer look at the new campaign.
Ahead of Sunday's big Super Bowl moment, Usher sat down with Shannon Sharpe for an extensive interview that swiftly generated numerous headlines. Among the highlights of the discussion was Usher's admission that he had once been a part of "secret meetings" involving a once-planned supergroup featuring Jay-Z, Pharrell, and Diddy.
“We all got caught up in the moment," the eight-time Grammy winner told Sharpe when reflecting on what went wrong. "We was talking about it and having secret meetings about it. We were talking about music and how we gon’ flip it and the business of it. And somehow, man, we just got distracted and it never happened."
