As SZA’s SOS-celebrating arena tour with Omar Apollo winds down, the singer has been enlisted as the star of a new campaign from SKIMS captured by photographer and artist Greg Swales.
The campaign, launching Wednesday both online and in billboard form in the Los Angeles area and elsewhere, is the latest in the brand’s Fits Everybody underwear series. In a statement, SZA expressed excitement about having the chance to work with a brand she says “strives to make women feel both comfortable and sexy.”
SKIMS co-founders Kim Kardashian and Jens Grede expressed similar sentiments in statements of their own, each highlighting how this partnership makes perfect sense, especially now.
“She’s truly the woman of the moment, and I’m so honored for her to be featured in SKIMS’ latest campaign,” Kardashian said.
Below, see more of the SZA-starring campaign images.
Wednesday also marks the first night of SZA’s two-night run at the Kia Forum in Inglewood. The stops effectively bring the North American run, which notably marked SZA’s first-ever arena tour, to a fittingly massive close. The tour saw Omar Apollo serving as special guest on all stops.
Meanwhile, SOS—which has smashed numerous charts records since its December 2022 release—remains a force to be reckoned with on the Billboard 200. On the current iteration of the chart, the album sits at No. 4 after a remarkable 14 weeks on the chart. During that 14-week run, SOS has spent multiple weeks in the top spot and was just last week back at No. 2.
