Prada is celebrating the public’s growing desire to be fully immersed in all things summer with the multi-location rollout of the new Prada Tropico experience.
The installation launched at Prada’s New York Broadway location at the end of March and runs through April 24. Bringing together an experience the brand is billing as intentionally “hypnotic” for visitors is a landscape made memorable thanks to a neon sign reworking of the Prada logo, as well as tree-like displays for a range of bucket hat options.
A similar approach to the season is represented in the collection aspect of the Prada Tropico rollout, as seen below in a pair of campaign shots.
Other U.S. locations featuring Prada Tropico installations include Los Angeles Beverly Hills, Miami Design District, Dallas Neiman Marcus, and San Francisco Neiman Marcus. For additional info, including installation dates for stores around the globe, click here.
In February, Prada Mode returned, with the focus of the latest iteration of the traveling social club being placed on artist Martine Syms. Speaking with Complex’s Aria Hughes for an interview published that same month, Sims reflected on her prior work with Prada, specifically praising the brand for having “respect for strong voices and strong visions.”
