Harley-Davidson has rolled out the tiered strategy behind its new H-D Collections campaign, which is slated to launch next month.
The larger H-D experience consists of three separate divisions, all collectively serving the intended design of bringing together the brand’s legacy with its more future-focused goals. In the words of Harley-Davidson CEO Jochen Zeitz, “design and craftsmanship” take precedence across these three lines.
“H-D Collections brings together the many facets of Moto-culture lifestyle, paying tribute to our heritage with both Harley-Davidson Originals and Authorized Vintage, while pushing the limits of design, form, and function with Bar & Shield,” Zeitz said in an emailed statement on Monday.
March 9 is the launch date for all three lines: Bar & Shield (from creative director Louise Goldin), Originals (featuring modern takes on familiar heritage pieces), and Authorized Vintage (boasting rare archival pieces). Additionally, this year will also see the launch of a new Harley-Davidson Collaborations division, which will see the band embarking on a number of partnerships yet to be announced.
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In July, Harley-Davidson will celebrate its 120th anniversary with a multi-day event featuring a performance from Green Day.
