Grailed Launches New Campaign Commemorating Expansion Into Womenswear

Grailed's latest move of expansion follows last month's announcement that the GOAT Group would be acquiring the resale marketplace provider.

November 1, 2022

Grailed models are pictured in a new campaign image — Image via Grailed
Grailed

Grailed, fresh off word of its Goat Group acquisition, has expanded its platform to include a designated womenswear section.

In a statement, Grailed CEO Arun Gupta noted how this expansion furthers what has always been at the core of the resale marketplace provider’s mission.

“Grailed has always been about making fashion personal and accessible, no matter your style or identity,” Gupta said of the expansion into womenswear. “Now we are bringing this mission to more people, putting the future of fashion in the hands of an even bigger community.”

Logging in via the official Grailed app will now allow for a more customized shopping experience by enabling users to menswear, womenswear, or both when searching for potential buys. For a closer look at the revised in-app shopping experience, see below.

In commemoration of the womenswear arrival, Grailed has also launched a new campaign featuring photography by Oscar Ouk and Thomas McCarthy. Models enlisted for the resulting batch of images (creative direction for which was led by Joel Evey) include Richie Shazam, Lindsay Vrckovnik, and more.

As for the GOAT Group deal, plans for which were unveiled in October, hit this link to find out more about how the two entities plan to move forward with their “collective mission” in the future.