London-based jewellery brand Serge DeNimes has exclusively revealed its new Trademark collection.
A testament to its unwavering dedication to timeless design, superior craftsmanship, and accessible luxury, the new collection comprises nine pieces, consisting of four rings, two necklaces, one bracelet, and two pairs of earrings, each embodying a mix of masculine elegance and lasting durability. Among them lies the brand’s new icon, showcasing the initials S, D, and N, representing the Serge DeNimes core values and commitment to quality craftsmanship.
Founder Oliver Proudlock said in a statement: “As our brand has grown, the logo that we identify with has also. We wanted to combine our iconic name into a timeless design that can be easily recognisable. Trademark is us bringing to life our identity for others to wear and embody, to embrace confidence and individuality. That is what we will always stand for.”
Designed using 925 Sterling Silver, each item is hallmarked, ensuring authenticity and quality. The precision-crafted line-up marks a significant juncture for Serge DeNimes, serving as the launch pad for an exceptional jewellery line and a pivotal moment in the brand’s rebranding journey.
You can cop the ‘Trademark’ collection now via the Serge DeNimes webstore.
