London-based designer Martine Rose has connected with pilsner beer brand Stella Artois for a unique collaboration that pays homage to the rich legacy of British subcultures with a particular nod to the Pool Hall.
The collection, which fuses the spirit of punk with the heritage of Stella Artois, is led by an oversized bomber jacket that incorporates iconic beer mat towelling into jacket linings while also repurposing Stella Artois’ signature graphics. Constructed from tan leather and adorned with a striking shearling collar, the piece takes on a deliberately flawed aesthetic and masterfully captures the fusion of vintage and modern aesthetics within the partnership.
Additional highlights include a pair of distressed jeans embellished with branded patches, and an oversized graphic T-shirt decorated with Stella Artois paper-feel bottle labels and the signature Martine Rose logo. A newspaper motif, crafted from collaged Stella Artois packaging, completes the collection with a button-down shirt reminiscent of classified newspapers, UK tabloid culture, and featuring Martine Rose’s backstage photography.