With Valentine’s Day fast approaching, lifestyle brand HYPE. has teamed up with Hello Kitty for a contemporary collection of street-style silhouettes.
Led by a complementary colour palette of pastel pink tones and bright red hues, the 29-piece capsule collection takes its inspiration from a non-traditional galantine’s approach, designed to celebrate self-love and empowerment.
Spanning shirts, crewnecks and hoodies, as well as rompers, loungewear sets, shorts, and jackets, the new venture sees appearances from Hello Kitty and her iconic bow intertwined with an eclectic mix of woven patches and enlarged graphics.
Designed to be worn together or stand-alone, the collection has been crafted from an exciting array of fabrics, including faux fur, velvet corduroy, and denim—all of which have been combined with sticker-like prints, creating a fun and unique feel to the overall range.
Limited-edition accessories, including the brand’s iconic backpack and lunch box shapes, arrive in a bold red colourway and an all-over print, while an essential tote bag and bucket hat round out the collaborative release.
The full Hello Kitty x HYPE. collection will be available exclusively at HYPE.’s Carnaby Street store, via justhype.com, and select retailers worldwide on February 10. Get a closer look at the collection below.
