Fresh from its Reverse Weave collaboration with US sports giant Champion, Parisian menswear label Hélas has now turned its attention to a new capsule in partnership with iconic Portuguese beer brand Super Bock.
Offering a range of team outfit essentials, infused with distinctive hues and design elements, the racing-inspired range is made up of various bold hoodies, graphic tees, tracksuits, and caps. Recalling the dynamic world of motocross culture, each style has been elevated with striking medal designs that represent the vivacity associated with the two brands.
Designed to evoke a sense of team spirit, standout garments include a nylon colour-blocked windbreaker and oversized pullover. Shot by Hugo Campan, the video campaign pays homage to the classic French 1998 movie Taxi 1 and stars Gauthier Rouger, Karl Salah and Jean Baptiste Gillet from the Hélas family.
Check out the campaign below. You can cop the Helas x Super Beers collection now from helascaps.com.
