Billionaire Boys Club ICECREAM Marks 20 Years With Retro American Diner Experience

As part of Paris Fashion Week.

All images via Yohann Fontaine

Billionaire Boys Club ICECREAM has presented a captivating addition to the fashion scene—a retro American diner located in Paris’ vibrant Le Marais district. Celebrating two decades of inspiring creatives worldwide, the captivating pop-up serves as a reminder of the American diner flavour that has been at the heart of the brands DNA for the past twenty years. 

Inside, visitors can experience a specially curated menu serving up modern takes on delicious American food and drink, ranging from mouth-watering grilled cheese and hot dogs to various baked goods. Designed by Billionaire Boys Club and ICECREAM EU creative director, Ross Westland, the space evokes a classy mid-century diner with checkered flooring, banquette seating booths, and counter confectionary windows reminiscent of the brand’s stores in Hong Kong and Tokyo.

Beyond the culinary offerings, the diner also serves as a retail haven for fashion enthusiasts. Showcasing a curated selection of apparel and accessories, items include coach jackets, varsity jackets, bowling shirts, as well as various cut-and-sew products, while accessories include trucker hats, tote bags, keyrings and other curiosities all branded with exclusive Satellite Diner graphics and signature motifs like the iconic astronaut and running dog.

Get a closer look at the diner in the shots below and visit the space at 3537-35 37 rue des Francs Bourgeois, 75004, Paris, until June 30.

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