London-based streetwear brand maharishi has teamed up with adidas and Arsenal Football Club to launch a limited-edition lifestyle collection that celebrates its rich cultural legacy.
The trilateral collab is bought to life through a series of pre-match styles and travel pieces, all meticulously designed in line with maharishi’s utilitarian aesthetic. Embodying the shared ideals of unity and community, the accompanying campaign features a prominent line-up of elite club ballers, with the likes of Declan Rice, Reiss Nelson, Emile Smith Rowe and Manuela Zinsberger taking centre stage.
Leading things with a waterproof GORE-TEX jacket and matching pant set, the collection—which includes an anthem jacket, shorts and socks, as well as off-pitch essentials like a hoodie, tee and pants—has been made to display a bespoke camouflage pattern, as well as embroideries and prints celebrating the club icons of the cannon and a new version of the club mascot, Gunnersaurus.
“As an Arsenal fan, it’s an absolute honor to collaborate on this range,” says Hardy Blechman, founder of maharishi. “It combines the very best in adidas performance, with the streetwear aesthetic of Maharishi. Since 1994, we’ve taken a pacifist approach to military-grade utilitarian design, representing camouflage as a symbol of nature and art, and it is something we’re proud to apply in the design of this adidas and Arsenal collection. We can’t wait to see it on the players, and hope it is well received by supporters.”
You can cop the range now at adidas.co.uk, at Arsenal official club stores, Arsenal Direct, maharishistore.com and selected retailers.
