The CFL and Canadian clothing brand Peace Collective have partnered together for the release of their latest apparel line “Let ‘Em Know,” a collection celebrating every team with a unique design based on their respective city’s skylines and popular attractions.
The collection features sweaters and sweatpants, each tailored to each team’s colour scheme. Montreal’s collection features a largely navy blue design with the city’s main attractions, such as the Olympic Stadium, coloured in red.
Toronto’s features a pale blue with the CN tower, BMO Field, and Rogers Stadium placed squarely in the middle.
The collaboration follows the CFL’s season-long “Let ‘Em Know” campaign that served as a way to push the CFL further than ever after the pandemic caused the league to cancel the 2020 season.
“After two tumultuous years caused by the global pandemic, this is our rallying cry,” said CFL Commissioner Randy Ambrosie. “‘Let ‘Em Know’ is more than a call-to-action; it’s a show of pride shouted from the rooftops and it’s a challenge to our passionate fans, our world-class players, our amazing clubs and our incredible partners. We’re proud of this league and we know you are, too.”
The CFL playoffs are set to begin on Sunday, Nov. 6 with the Montreal Alouettes squaring off against the Hamilton Tiger-Cats and the BC Lions playing against the Calgary Stampeders.
The capsule is available on Peace Collective’s website. The crewnecks cost $80 and the sweatpants are $85.
