From Jesus Shoes to Big Yellow Crocs, a Timeline of MSCHF’s Most Viral Releases
Ahead of the Big Yellow Boot release with Crocs, we take a look back at MSCHF's most viral products thus far.
MSCHF is a name that everyone has likely become familiar with by now. The Big Red Boots took over our timeline earlier this year and are one of the most hyped items of 2023. But even though MSCHF has gotten a lot of eyes for its Astro Boy-esque boots, the Brooklyn-based art collective has been breaking the internet for a hot minute.
Originally founded in 2016 by Gabriel Whaley, a former BuzzFeed employee, MSCHF has always been known for its sense of humor and ability to create viral moments out of thin air. The company’s earliest drops included selling a computer loaded with six pieces of malware that have created a total of $95 billion in financial damages worldwide and “Puff the Squeaky Chicken,” which was a rubber chicken that doubled as a bong. Since then, MSCHF has been well-known for releasing a wide range of cheeky commercial products. Some include parodies of popular sneakers like Nike Air Max 97s, which have gotten the Brooklyn-based creative studio sued. Other projects, like “Medical Bill Art,” have led MSCHF to create satirical art that doubles as social commentary.
Since MSCHF and Crocs are set to release a Big Yellow Boots collaboration on Aug. 9, we decided to look back at some of the brand’s most viral creations.
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