ESSX Is The Retail Store That Downtown New York Needs

A new multi-brand concept store carries the latest fashion wares while also addressing the creative community in Downtown New York.

ESSX's main floor for the shop in NYC

At this moment, ESSX, a newly opened multi-brand concept store in Manhattan’s Lower East Side, is the only brick and mortar retailer in the world to stock pieces from Martine Rose, embroidered caps by the LES OG Clayton Patterson, and Aris Tatalovich flannels worn by Lil Yachty. And the clothing racks that fill the 7,000-square-foot store aren’t partitioned off to specific brands. Instead they are organized based on “vibes.”  

Tweed jackets from 4SDesigns hang next to soft silk shirting by Winnie New York. Denim jackets from the Japanese label Kuro sit alongside vintage T-shirts and playful new-age hippie apparel from the Houston-based label Glass Cypress. Although ESSX stocks some of the most popular designer labels right now, it wants to put more emphasis on discovery rather than brand recognition.

“While we were growing up in New York, it was always about finding the piece,” says Laura Baker, ESSX’s co-founder and retail director. “Shopping at Opening Ceremony and talking to the sales associates at Barneys to learn about a brand and find something new rather than buying into a brand because everyone else is wearing it.” 

ESSX's main floor for the shop in NYC

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