Lyst's Revamped Site Makes It Easier and Better to Shop Online

Online fashion marketplace unveils its complete brand relaunch, including a tablet/smartphone app.

All images via Lyst

The world of online shopping can often become chaotic and overwhelming, but thanks to the online marketplace, the entire e-commerce experience has become streamlined and, dare we say, easy.

Since its inception in 2010, the web-based boutique has been able to increase business by over 400 percent each year. A major contributor to that figure is the store’s revolutionary universal checkout feature, which lets customers access over 9,000 fashion designers and global retail stores in one stop.

Clearly the strategy is working, as the company recently recorded its first month of over $10 million in sales. Pretty impressive, but Lyst isn’t resting on its laurels.

This week, the site has unveiled its complete brand re-launch, including a modernized logo, a redesigned layout, and the introduction of a tablet/smartphone app.

“We’ve spent much of the last four years focused on building a deeply engaging product that delivers a truly personalized shopping experience for each of our millions of users around the world, and that’s now generating very meaningful sales for our partner brands and stores globally,” said Chris Morton, Lyst CEO and co-founder. “I’m delighted that we have now been able to turn more attention to our brand, with this new identity and content based homepage forming the first of several exciting brandled initiatives in the coming months.”

Head over to to take a look at the updated features. And while you’re at it, be sure to browse its inventory of over 1 million designer items.




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