Young Thug burst onto the music scene in 2013 with an intensity only matched by contestants on American Ninja Warrior. Ever since Thugger, aka Slime, aka No, My Name is Jeffery (at least for the week) has had our attention in a vice grip both sonically and visually. Young Thug is a unicorn: a slender, 6’3” gangster from the gritty underbelly of Atlanta’s southside. He matches his assault rifles with women’s dresses and raps in a way that’s as distinct as his style.
Over the past two years, Thug has given us a number of club smashes, infectious earbud treasures, and even more looks that caused people to scratch their heads and scoff— though never to his face. In celebration of the release of his most recent body of work, Jeffery (with cover art that is a style moment in itself), we take a step back and remember Young Thug’s 10 best style moments.
Since 1957, Gentlemen’s Quarterly has been a trusted source for men’s fashion and style. It was only a matter of time before the young up-and-comer disrupting men’s style graced its pages. GQ’s Devin Friedman took on the task of following Thug around for a couple days hoping to muster a few words from the socially reserved rapper. However, Ben Watts was able to play to Thugger’s more extroverted side in a series of photographs for the publication. Though none of the looks from the spread do Young Thug’s style total justice, you cannot deny the importance of Thugger and his gender-fluid wardrobe getting in a publication that has long defined what it means to be a man in the modern era.
"King Troup" Video
BET Experience in South Africa
When you're a rapper with the physique of a runway model, the expectations for you to hop out in a fur coat are considerably high. Maybe it's because there's a Mount Rushmore-sized mountain of expectation carved with the heads of past fur-wearing MCs—Puffy, Cam’ron—weighing on him. Maybe it was simply the time and place. Regardless, Thug hit the stage for 2015's BET experience in South Africa in a button-up shirt, sunglasses, and a flashy leopard fur coat. Few images of the performance can be found online, but those that are available show Young Thug fulfilling his destiny as he fires off rhythmic tongue twisters, animal hide (sorry, PETA) across his back.
"About the Money' Video
For their autumn 2015 issue, Dazed called on Thug to bless them with a starring guest appearance as he had done for so many others that year. In addition to opening up about his family and potential real estate investments, he also took out some time to pose for photographer Harley Weir. The majority of his looks ranged from the unclothed to the androgynous and you can’t deny Young Thug looked like a true rockstar sprawled across a vintage red sports car in a leopard robe, sunglasses, and Raf Simons trousers.
After thumbing through thousands in cash wearing a Hooters tank top, hanging off basketball hoops, and hoverboarding around in videos for “Check” and “Power,” Thugger decided to scale it back just slightly. The rap megastar gave his dreads a black coat and checked in with his dentist, who switched out his gold grill for a Crest-commercial-ready set of pearly whites that he can’t stop showing off. The result is a more traditional look for Thug. It’s also one that seems to be working in his favor as he continues to transition so effortlessly into global icon status.