Kanye West, Tyga, and Mia Khalifa Model in Y/Project FW24 Campaign

The trio appear in the new Y/Project lookbook celebrating the brand's 10 years of creative direction under Glenn Martens.


Kanye West, Tyga, and Mia Khalifa are among the new faces of Y/Project.

The trio appears in the clothing brand's FW24 lookbook, shortly after Y/Project called off its Paris Fashion Week presentation scheduled for March 3. The collection celebrates creative director Glenn Martens, who's celebrating his 10th year with the brand. In February, the aforementioned Paris show was canceled due to "uncertain times," pointing at a shift in the luxury fashion climate.

Also in the lookbook are Charli XCX, Irina Shayk, Frédérique Hazout, Glenn's father Matthias Martens, and more, all powerfully modeling the structured pieces. In the new FW24 collection are voluminous jeans, oversized autumn coats, plaid flannels, and deconstructed pieces that are both city- and runway-ready.

The innovative collection launches nearly one year after Pascal Conte-Jodra stepped in as appointed CEO, a decision that became publicly official last November.

"Under Glenn Martens' influential vision, the brand effortlessly resonates with the global Generation Z audience, propelling us to the forefront of fashion's evolution, Conte-Jodra said in a statement, per FashionUnited. "I look forward to taking Y/Project to new heights, where innovation, passion and a commitment to authenticity will define our path to success."

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