As the Los Angeles wildfires have tragically impacted thousands across the Pacific Palisades, Eaton, Altadena and more, Fanatics has partnered with L.A. sports teams to support the city in their time of need.
On Friday (Jan. 10), the sports apparel and collectible company, founded by Michael Rubin, announced the 'LA Strong' collection. Profits from the merchandise sales, which include tees representing the Los Angeles Lakers, the Los Angeles Dodgers, the Sacramento Kings and more, all for $35 USD on the Fantatics website.
"Our hearts are with everyone in Los Angeles. And we’re looking to do whatever we can to help," a statement from the company began. "So we’ve teamed up with our league partners and the LA sporting world to support those impacted by the tragic wildfires."
It continued, "Fanatics, Leagues, and the participating sports organizations will not profit from the sale of the LA Strong merchandise and will make a donation directly to the American Red Cross and the LA Fire Department Foundation. The American Red Cross provides assistance to those affected by these fires and the LA Fire Department Foundation provides much-needed support and equipment to first responders."
Fantatics joins other companies like Baby2Baby, Rhode, Tower28, and BAA, which have provided spaces for customers to donate necessities, are donating proceeds, or clothing to L.A. residents in need.
Since Tuesday (Jan. 7), at least six wildfires have torn through parts of Los Angeles, Ventura, San Diego, Riverside and Santa Barbara, with nearly 36,000 acres burned.
