What Is the Viral #DontJudgeChallenge?

We explain the phenomenon behind the #DontJudgeChallenge.

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Complex Original

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At the beginning of July, the#DontJudgeChallenge became a worldwide topic on social media, asking teens everywhere to upload videos of themselves showing an unflattering version of their face, followed by a shot of (good looking) post-makeup transformations. The challenge was created in hopes of promoting a positive outlook on body image and confidence in young teens, an issue that is widely dealt with by many today.

Shortly after making its rounds on the Internet, the challenge received hundreds of thousands of video submissions and over 1.7 million mentions on Twitter, causing everyone to wonder, what is the #DontJudgeChallenge? Luckily for you, we spend our entire lives on the Internet and are able to understand and explain these bizarre trends. Check out the video above for everything you need to know about the #DontJudgeChallenge. 

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