How Big Sean Reinvented His Brand With 'I Decided'

Complex Hustle caught up with Big Sean at his NYC pop-up shop to get more details behind 'I Decided.'

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Big Sean recently released his fourth solo album I Decided, and the project offers a very personal look into the life of an individual who is still growing into his own, while still counting his blessings and success.

Complex Hustle caught up with the Detroit MC at his NYC pop-up shop to get more details behind I Decided, including the merch end of the project. "The merch is a part of the album," Sean said, who credited his creative team for helping shape his vision for what I Decided would represent.

"I Decided as a whole was us bringing color back to the Big Sean brand," Mike Carson, Big Sean's creative director, explained.

Check out the full interview above and stream Big Sean's I Decidedhere.

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