adidas Basketball have dropped their 2023 FW Collection, Remember The Why. Far from just a collection, it represents a shift for the brand and a return to their roots, with the the purpose of paving the way for the future.
If you’re a basketball fan, you know that it’s more than just a sport. Basketball has had an undeniable influence on fashion, music and culture. Since the sport’s inception, basketball has acted as a cultural catalyst on a global scale.
With the lines between on-court performance and off-court style becoming increasingly blurred, the collection holds this in mind. The apparel has been crafted to serve both the modern athlete and style connoisseur, with a focus on the essentials: form, function and colour.
From sleeveless tees to hoodies, sweatshirts, shorts and track jackets, the 2023 collection brings together time-tested, iconic silhouettes for looks that are undeniably adidas Basketball.
Indeed, the collection embodies what adidas Basketball has always been about—embodying a refined vision for sportswear that’s rooted in the brand’s own why: a love for hoops and a belief that the game can take you anywhere.
The drop comes in oversized, relaxed fits—doused in a palette of neutral tones with a premium feel that fits in anywhere.
While the tones are unassuming, the collection isn’t made to be subtle. Instead, it symbolises wiping the slate clean at a time when over saturation and sensory overload are more prevalent than ever—to throw away the clutter and rebuild from the ground up.
The 2023 collection strips back the excess and gives only the most crucial design elements a spot on the stage—a tried and true spirit that the brand with the 3 stripes has turned to when conceptualising many of its signature silhouettes and collections.
It’s this very design ethos that reflects the best of adidas Basketball, offering looks that can veer seamlessly from the court to the street—and wherever you go—reconnect you with your why.
You can shop the adidas Basketball Chapter 01 Collection online at Footlocker.com.
