Now, just a week before its arrival, H&M has provided a full look at the upcoming range as well as additional campaign shots starring the Weeknd.
This drop will offer seasonal staples like tees, crewneck sweatshirts, pullover hoodies, bombers, and a parker, all of which will feature bold graphics and the Weeknd/XO co-branding. When asked which piece was his favorite this season, the Starboy artist had trouble picking just one.
“I really like the varsity jacket, because it plays with the idea of Americana. It’s great to put my own twist on pieces and give them some edge,” he told Complex. “I love the long black parka because it’s so understated, with a really exact design. The slouchy shape of the oversized hoodie is perfect, and the sweats with the Weeknd logo are like a new basic to wear every single day.”
You can check out campaign images and product shots below. The Weeknd x H&M Fall 2017 collection will drop online and in stores Sept. 28.