Karim Benzema Tapped as Fendi's New Sneaker Ambassador

The Real Madrid striker shows off the Italian fashion house's "Faster" trainer, a low-top design that fuses Fendi's luxury with technical elements.

Karim Benzema announced as FENDI sneaker ambassador (style)

Image via Publicist

Karim Benzema announced as FENDI sneaker ambassador (style)

Karim Benzema has landed a new gig.

After securing deals and partnerships with companies like Adias, Hyundai, and SFR, the 34-year-old soccer star was announced as Fendi’s latest ambassador. The role will center around the label’s new Faster sneaker—a low-top model that fuses Fendi’s luxury codes with high-performance details.

“Featuring technical fabrics and high-end athletic touches, the Fendi Faster Sneaker is balanced by the characteristic luxury which the Fendi Maison brings to each of its designs,” the Italian fashion house wrote in a statement. “In its finely tuned performance and finely honed detail, the Fendi Faster forms an ideal companion to Benzema’s own unique and inimitable skill, style, and strong personality.”

The sneaker is currently available in white nubuck leather or gray nylon. Each variation features corrugated running soles, as well as an FF motif on the sides, toes, and fabric inserts. The Faster trainers can be purchased for $1,100 now at Fendi boutiques as well as its online store.

You can get a closer look at the sneakers in the images below. Benzma is seen rocking various colorways, which are paired with standout pieces from Fendi’s fall/winer 2022 collection.

Karim Benzema announced as FENDI sneaker ambassador (style)
Karim Benzema announced as FENDI sneaker ambassador (style)

The Fendi deal was announced about a week after Benzema was presented with the UEFA Men’s Player of the Year award. The 34-year-old striker accepted the honor while wearing a Fendi suit.

“I’m really happy,” he said about the recognition. “It’s the first time I’ve won this trophy but for me the most important thing is to win trophies with the team. [Carlo] Ancelotti is the best coach in the world; he gets it right with every player, he gives us confidence and he tells you what to do before every match.”

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