Karmaloop TV's informative style series "Making the Brand" recently caught up with 10.Deep head honcho Scott Sasso. For nearly two decades, Sasso has ran the Brooklyn-based clothing line, transforming it into a bonafide streetwear staple. Although the brand's moniker may lead you to believe its origin involved 10 people, it didn't. Sasso says it was all him and his 10 fingers.
"I was doing like 10 jobs, the first 10 years of the brand," he says. "I still do way more work than most people would believe that I do."
The episode also delves into 10 Deep's creative approach, its target audience being guys like Sasso (20 years younger), and the quality of its products.
"I want to produce good looking, good quality, reasonably price product," Sasso says. "10.Deep's gotten big but my drive is never to be like, 'I got to make billions of dollars off of this.'"
Check out the full video above and head over to Karmaloop.com to take a peek at 10.Deep's latest collection.
[viaKarmaloop TV]
