Craig Green and Nick Knight Premiere Designer's First Campaign at Dover Street Market

Craig Green and Nick Knight team up for campaign shown at Dover Street Market.

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Complex Original

Image via Complex Original

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Craig Green is one of menswear's, and all of fashion's, really, rising stars. While Nick Knight is one of the industry's most renowned photographers, who has, in addition to creating the revolutionary SHOWstudio, has made famous visuals with Alexander McQueen, Yohji Yamamotoand Kanye WestThe two generational talents have teamed up to produce Green's first campaign, for Fall/Winter 2015, and show it at Dover Street Market in London.

The campaign shows what Green calls "kite dancers" putting his designs into stunning action, he tells Style.comHowever, the imagery went through many forms before landing here, according to accounts from both the designer and Knight. The photographer first wanted to create a campaign that alluded to ripped-up ship sails, while Green imagined in-the-moment shots of people playing rugby. The final campaign is somewhere in the middle. 

Knight speaks on how Green's designs sparked the idea for the free-wheeling imagery. "[The clothes are] so dynamic, so theatrical - full of energy and movement," Knight said in a statement. 

The campaign has been produced as an installation at Dover Street Market's London location, which is viewable now. The designer and photography have also created a corresponding video, which you can watch below. 



View this video on YouTube


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