British designers have been at the forefront of the fashion world for years with their take on traditional classics. Looking dapper is something British designers have taken pride in over the years, while adding their own touch to differentiate themselves from the rest of the pack. With increased consumer access to the world of fashion, it has become increasingly difficult for any designer, let alone those in the British realm, to stay relevant.
This means that now, more than ever, one needs something extra to stand out from the pack. A unique, noticeable quirk. A cut synonymous with success. A use of color or fabric re-imagined to engage today’s fashion. There are some designers who are taking these routes to completely re-define tradition and establish new standards in British style.