White Woman Claims She Invented the Hair Bonnet and People Were Not Impressed

NiteCap, a company founded by Sarah Marantz Lindenberg, has received backlash with following what many perceive as cultural appropriation.

This is a photo of Bonnett.

Image via Getty/H. Armstrong Roberts

This is a photo of Bonnett.

NiteCap, a company founded by Sarah Marantz Lindenberg, has received backlash with following what many perceive as cultural appropriation. The company produces a $98 silk hair bonnet that's essentially a gentrified version of a $5 product, and Twitter isn't happy especially as Lindenberg gave an interview in which she was praised as an innovator. 

It has some of the same features as a silk pillowcase: prevents breakage and frizz, and preserves blowouts. https://t.co/3NZ3gp9JTR

— FashionCanada (@FashionCanada) July 20, 2019

In an interview with Fashion Magazine, Marantz Lindenberg, who is white, said she came up with the idea in the lead-up to her wedding. "I was preparing for my wedding and like a lot of brides, wanted everything to be perfect. My skin was breaking out, and I have quite long hair," she said. "A dermatologist recommended that I sleep with my hair pulled back. Another physician recommended I try silk scarves and I had fun playing around with them, but they didn’t stay on."

She added that she was inspired by "the rich history of hair wrapping," but the article does not make any reference to the hair bonnet's roots in black culture. Needless to say, the criticism regarding NiteCap was swift. The company has since issued an apology.

"NiteCap was developed because I was searching for a product that looked and performed exactly the way I wanted, for my personal use," company founder Sarah Marantz Lindenberg wrote on Instagram. "It was important [to] me that the product was produced locally in Canada and made from natural fabrics.‬ A small business grew quickly, but in the process, I failed to connect it back to the broader historical context.‬ ‭We stand with those who are hurt, and we respect and hear their voices. We’re committed to honoring the historical significance of hair wrapping and this will now be part of our approach." 

Check out some of the responses to her "invention" below.

So let me get something straight. A white woman is capitalizing on satin bonnets(FOR NINETY-EIGHT GOTDAMN DOLLARS) as if it's some new thing she just invented. My black grandma who yelled at me for not keeping my bonnet on overnight is rolling in her damn grave, I just know it.

— Ambrose🌈✨ (@ambimoon_) July 21, 2019

This chic needs to go FLY A KITE! there was no white woman in our house as a child showing my baby boomer mom or grandma born 1917!!!!!! When they were putting bonnets on my head! 1917!!! She just died in 2000 please hush! Ask any other black girl too!

— Celebritypreneur (@tvreporterchic) July 22, 2019

So a white woman “entrepreneur” is saying she more or less invented the satin bonnet after “discovering” the benefits thru her doctors and is now selling her ✌🏽invention ✌🏽for $100? Are you kidding me? When most Black women have been sleeping w/ their hair in bonnets 4 decades? https://t.co/xRcJ934gZh

— God-is Rivera (@GodisRivera) July 21, 2019

What fresh hell is this white nonsense? Black women have done this since forever. There are products already in existence. But Becky discovered it like Columbus discovered America. #NotTodayhttps://t.co/JwM6YoNQC4?

— Portia ♍️ 🐳McGonagal portiamcgonagal1619 on Insta (@PortiaMcGonagal) July 23, 2019

(Un)believable, @fashionmagazine. Black women have been wearing their hair in bonnets for DECADES, and this woman’s product is written about as though it’s some sort of innovation.

Talking Sleep Rituals with NiteCap Founder Sarah Marantz https://t.co/sZWyiIpEF1

— Claire - Capricorn's Groove (@claireshegoes) July 20, 2019

Black Twitter, I think we can end this lady business. Tired of white people stealing/appropriating our culture and profiting off of it like they invented it! #NiteCap #SarahMarantz https://t.co/elKQvBltIe

— Queendom (@QueenBandit) July 23, 2019

My Grandmother, Mama, Sister, and all the black females in my communities have been wearing a NiteCap for years...$6.99 Walgreen or Target...$4.00 Beauty Supply Store... pic.twitter.com/RFaeSAGGL4

— Dr. Valerie R. Landfair, Ph.D. (@1Firstfruit) July 21, 2019

This #NiteCap situation has me snickering.

TL;DR: Some lady calls herself entrepreneuring SILK BONNETS FOR THE HAIR and is selling them for $100.

Ma'am, we can get a bonnet for 2 or 3 bucks at the store down the street. We (black women) been had these for DECADES, sit down.

— DarkMimi 🖤 (@DarkMimiTV) July 24, 2019

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