The collection is showcased via a temporary residency built within the universe of the Adventures of Zoooom With Friends, an assortment of characters conceptualized by Virgil Abloh. The universe was first unveiled at the 2020 Digital Fashion Week in Paris and later reimagining in Shanghai and Tokyo. The Louis Vuitton Men's temporary residency also boasts an augmented reality facet in the form of Quick Response codes that activate Snapchat and allow visitors to interact with the Zoooomies.
As for the clothes, the Spring/Summer 2021 men's collection is informed by four methods of upcycling including the use of recycled material. Making its international debut is the second LV2054 capsule, a performance tech line from Abloh.
The residency is available for visits by way of timed appointments. For more info, including times and booking, click here.
Below, get a closer look: