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The series marks a collaboration with iconic music video director and noted mental health advocate Director X. Select episodes of the series, which sees guests creating products in collaboration with Chinatown Market, will include donations to Feeding America's COVID-19 Response Fund.
"The original idea was to do it in person and combine our Chinatown Market University initiative, which is about getting kids to create product and use creativity and different initiatives to make things that they love and get them to kind of focus into creativity, and [Director X] doing kind of combining that with meditation," Chinatown Market president Dan Altmann said in a press release. "So right before this all happened, we were kind of mapping that out, and then when it happened, we kind of felt an even bigger need for it just because kids are home with more time on their hands."
Chinatown Market founder Mike Cherman added that the team was inspired to make this move after thinking of all the fans who may be stuck at home during such an anxiety-ridden time.
"It's funny how this internet moment is kind of bringing people together through these kinds of channels in the community," Cherman said. "These kids are finding each other and taking what we're giving to them and kind of creating gold out of it. So it's pretty great to watch it."
The series will launch via Instagram Live, though the team has ambitions on introducing real-world elements once it's safe to do so and novel coronavirus containment efforts are a thing of the past.