Bravado, the merchandise division of Universal Music Group, has released a collection of protective face masks featuring the names and logos of music's biggest stars. The drop is part of the brand's WE’VE GOT YOU COVERED initiative, which aims to support those affected by the global health crisis.
As part of their philanthropic efforts, Bravado and UMG have provided free face masks to all UMG employees and pledged to contribute 50,000 masks to community service providers across the country. The protective gear will be donated to workers at food banks, homeless shelters, school lunch programs, and more.
"I’m humbled and grateful to work with artists and partners who are passionate and driven to deliver a program that supports those that need it most during this unprecedented time," Bravado CEO Mat Vlasic said in a statement. "This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG, along with our artists across the globe."
The collection of masks include designs for fans of nearly every genre. Artists who are featured in the drop include Ariana Grande, 2Pac, the Weeknd, Billie Eilish, Justin Bieber, Black Sabbath, and Bob Marley. You can check out some of the masks in the images below, and cop them for $15 each at the WE’VE GOT YOU COVERED website. All net proceeds will go toward charitable organizations (MusiCares and Help Musicians, among others) that support the music community.
All images courtesy of Bravado.