WWWM isn't shying away from the spotlight as they make their presence known on the global stage.
Characterised by their merging of a traditional design approach and a futurism-focused perspective, Seoul-based high-end streetwear brand WWWM keeps a unique aesthetic close to heart. Having stepped onto the European stage for the first time in late 2018, showcasing the global growth and youth culture influence of Korean fashion.
WWWM offers an introspective look at the fashion scene in Seoul, specifically young peoples desire for high-quality, innovative apparel that celebrates its roots, ensuring their progressive style isn't lost on the international stage. Their SS19 collection is brought to life using a bold palette that mixes uniform colours of black, navy, and grey, with more earthy pops of brown, orange, and yellow. Outerwear options mix brighter hues with a heavy-set typography graphics that sit centre stage.
The brand's streetwear roots are offset with the delivery of some impressive tailoring, from the inside out tailored jacket, seam sealed mac coat, and unbalanced shirt. Each of these offers an unrefined edge and sophisticated design approach that perfectly captures the overall direction of WWWM.
As WWWM strives for further growth on the global stage, they will be launching a worldwide pop-up tour starting on March 1st. The tour will see them come to Lisbon on April 24th, with further dates in Milan, Berlin, London, Paris, Hong Kong, and New York to be announced.
Take a look at the WWWM SS19 lookbook below, and head over to their site for further information.
