Helmut Lang has wisely enlisted Sheck Wes to model its upcoming Fall 2018 collection. Technically, this is a men's collection, but why are we still categorizing clothes like that at all? Clothes are clothes, people.

 

A post shared by HELMUT LANG (@helmutlang) on Jul 16, 2018 at 10:48am PDT

For the polaroid-centered campaign, Wes was photographed by his pal Cian Moore, a.k.a. @sweetcian on Instagram, over at Pirates Cove beach in Malibu, California.

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Below, see the full campaign. Helmut Lang is set to announce additional details on the collection, due later this month, shortly.

sheck wes
Image via Cian Moore/Helmut Lang
sheck wes
Image via Cian Moore/Helmut Lang
sheck wes
Image via Cian Moore/Helmut Lang
sheck wes
Image via Cian Moore/Helmut Lang
sheck wes
Image via Cian Moore/Helmut Lang
sheck wes
Image via Cian Moore/Helmut Lang

Monday also gave us some choice Wes quotes via Pitchfork, with whom he discussed his beat selection process and his presumably great upcoming G.O.O.D./Cactus Jack release Mudboy. Noting that producers are "the real stars" nowadays, Wes used Lil Pump's ubiquitous "Gucci Gang" as a comparison point. "No shade, and shout out to Lil Pump, but on a track like 'Gucci Gang' he's not really saying much," Wes said. "'Live Sheck Wes' is the same type of song as ['Gucci Gang']. One verse and the hook, and the song is over with. But the lyrics [in my song are] real! That's why n****s fuck with it."


Next up, catch Wes and Valee as the opening acts on Pusha-T's upcoming DAYTONA Tour. Catch a full list of dates below, then be sure to not completely play yourself by failing to attend a stop or three near you:

July 31 — Denver, CO at Red Rocks
Aug. 2 — Milwaukee, WI at Rave
Aug. 3 — St Louis, MO at The Pageant
Aug. 4 — Kansas City, MO at Midland
Aug. 6 — Detroit, MI at Saint Andrews Hall
Aug. 7 — Grand Rapids, MI at 20 Monroe Live
Aug. 8 — Chicago, IL at House of Blues
Aug. 9 — Cincinnati, OH at Bogart’s
Aug. 10 — Cleveland, OH at House of Blues
Aug. 12 — Boston, MA at House of Blues
Aug. 15 — Baltimore, MD at Soundstage
Aug. 19 — Norfolk, VA at The NorVa
Aug. 20 — Richmond, VA at National
Aug. 22 — Myrtle Beach, SC at House of Blues
Aug. 23 — Charlotte, NC at The Fillmore
Aug. 25 — Houston, TX at House of Blues
Aug. 27 — San Antonio, TX at Aztec Theatre
Aug. 28 — Dallas, TX at House of Blues
Aug. 30 — Phoenix, AZ at Press Room
Aug. 31 — Santa Ana, CA at The Observatory
Sept. 1 — Los Angeles, CA at Belasco Theatre