Through the collaboration, the NYC-based denim brand is debuting an “Icon Hoodie,” co-designed by the real Slim Shady himself. The hoodie will be available in three colors—black, white, and a military green—and includes nods to Eminem's music and hometown of Detroit, with handwritten lyrics and the area code “313.”
Marshall Mathers also co-designed a few T-shirts called Success, Graffiti, and Kamikaze, a reference to his Trump diss track performed during the 2017 BET Hip Hop Awards. The Success shirt quotes 2002's "Lose Yourself": “Success is my only mother fuckin’ option, failure’s not.”
The Icon Hoodie and three tees will be available during a pop-up in London at the Sun & 13 Cantons pub on July 13, and on Rag & Bone’s online store July 14. All the items were made and manufactured in America, and run $95 for tees and $250 for hoodies. Watch the promo video below, created by Darius Khondji, to get a sneak peak of Em wearing the collection.
“Eminem is a legend, it’s as simple as that. We have spent years working to collaborate with true originals. People who have forged their own path in life. For me, Eminem utterly personifies ‘original’. Working with him on this project was humbling, inspiring and generally awesome,” Rag & Bone founder/CEO Marcus Wainwright said, per an Instagram post on the company’s account.