66°North is the technical-wear brand worn by Skepta that has been keeping Iceland warm since its conception in 1926. Ahead of the release of their new collection, get to know the brand.
66° North derives its name from the line of latitude of the Arctic Circle which passes through Súgandafjörður where the company was founded in 1926.
Founded by Hans Kristjánsson with the purpose of making protective clothing for Icelandic fishermen and works braving the elements of the North Atlantic, the brand has gone on to develop technical fabrics for everyday life.
The garments created by the brand are made ready to wear and protect in all environments, from the city to the mountains. Creating products that serve a wide range has set the foundations for 66North's focus on quality, with some products taking up to 8 hours to craft by hand.
The upcoming collection is inspired by the brand's workwear heritage and interactions with Icelandic weather. Heritage pieces have been reinterpreted and remade in new materials. An example of this is the Tindur down jacket made with high quality down. This jacket was first made by the brand in 2002, with a down overall based on this jacket being worn by Leifur Örn Svavarsson when they became the first Icelander to climb Mt. Everest.
Colour inspirations for the collection come from the colours native to Iceland's harsh landscape and arctic flora. Key colours for Autumn are Earth tones, military green, rust and red tones, sand, navy, and bright oranges that come directly from the brand's fishermen heritage. Going into Winter the colours grow colder, with more grey and blue hues combined with deep and bright reds.
Take a look at the brand below and visit their online store.