Here’s What’s Happening at Rihanna’s Fenty x Puma SS18 Show

Rihanna is showing off her new collection at New York Fashion Week 2017.

This is a photo of Rihanna.
Image via Getty/Christopher Polk
This is a photo of Rihanna.

As the creative director for Puma's fashion sportswear, Rihanna has a lot of say in the type of looks the brand will be known for in the years to come. She already has a couple of major showcases under her belt for the brand, and her involvement has helped sales of Puma sneakers rise over the last couple years.

Sunday was the capper on a busy New York Fashion Week for Rihanna, who spent most of her weekend promoting the official launch of her new Fenty Beauty line. If spending your days in Rihanna-designed clothing isn't enough, now you can make sure you're using her makeup of choice as well.

Killin’ them with that glow. #KILLAWATT @fentybeauty has arrived! pic.twitter.com/lDH4V4lGbq

Heading into the unveiling, fans have a good idea of what to expect from Rihanna's latest Fenty x Puma collection. Her work at Puma has shown a prioritization of blending styles, using the sensibilities of street gear, the comfort of athletic garments, and the allure of high fashion, which is ultimately what the brand was banking on when they brought her on in the first place.

Attendees have already shared Rihanna's catwalk on social media. She has adorned it with pink sand mountains and dirt bike ramps.

Mountains of pink sugar on the runway at #FENTYxPUMA by @rihanna coming up next at #NYFWSS18 pic.twitter.com/RraQyV2xyy
Striking a pose, Ashley Graham arrives at #FENTYxPUMA #NYFWSS18 pic.twitter.com/aR4ry7jfMl
Waaait this is what the catwalk looks like at the #FentyxPuma S/S 2018 show 😍😍😍 pic.twitter.com/Fecd3nqOa6
Whoopi Goldberg is here and shining at #FENTYxPUMA and just called @rihanna "an icon" 💕 pic.twitter.com/0C5Dp7AAX4

A Periscope feed of the show offers a preview of Rihanna's collection up close, which has a motocross theme.

Rihanna did some fucking flip flop heels! THIS FUCKING BITCH! FLIP!FLOP!HEELS! #FENTYxPUMA pic.twitter.com/aR7N99GC40
Rihanna did not come to play today 🔥🔥 #FENTYxPUMA #NYFW pic.twitter.com/G7QTp5z5DM
Motocross meets Biker Chic #FENTYxPUMA ☣️ pic.twitter.com/9qpB2RUy7A
puma by rihanna 💟 https://t.co/uJC4M8GAZp
puma by rihanna https://t.co/ctBA211VLT
Me leaving the bullshit behind: pic.twitter.com/nEYMKHHG42

Stay tuned here for updates on what the best and boldest stuff from this year's collection looks like.

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