Earlier this month, The Wall Street Journal ran a story about stylish men opting for new puffer jackets—and opting out of turning to Canada Goose, which had become somewhat of a go-to for years—because they’ve become “as ubiquitous as Filson bags.” It’s true: The down-filled jackets can practically be seen at every corner you turn.
Founded in Toronto in 1957 as Metro Sportswear, Canada Goose was originally the outerwear of choice for scientists on expeditions in Antarctica. But by the early 2000s, the company’s parkas were being worn by film crews in cold destinations and made their on-screen debut in The Day After Tomorrow and National Treasure. Since then, Canada Goose’s popularity has only exploded. According to WSJ, its sales have increased by 450 percent since 2011. Drake has even collaborated with Canada Goose on October’s Very Own-branded jackets.
So, how can Canada Goose continue to stand out? Here’s one answer: This month, they’re releasing high-profile collaborations with Opening Ceremony and Vetements. Both collections take familiar styles of jackets and reimagine them through the partner brand’s own lens.
Opening Ceremony first unveiled its project with Canada Goose (available Nov. 17) during its New York Fashion Week presentation, called “Pageant of the People.” Known for its out-of-the-box ideas and designs, Opening Ceremony presented the Chilliwack and Langford jackets ($1295) in an all-silk paisley pattern. Yes, silk. And yes, it’s as luxe and soft as it sounds.
For Vetements’ part, the high-fashion label debuted its jackets (out Nov. 21) at its Spring/Summer 2017 runway show in Paris. Designer Demna Gvasalia remixed Canada Goose’s Snow Mantra ($2750) and Macmillan ($2750) styles in, well, Vetements fashion. The outerwear reversible and...oversized.
“Vetements is a highly relevant brand in the fashion world right now, and we’re happy to be working with them on this project—they’ve chosen to work with the best of the best!” Canada Goose CEO Dani Reiss said in a statement. “Every jacket we make is rooted in function, so it’s a fun departure to partner with a visionary designer to present his interpretation of some of our iconic pieces.”
There’s no denying that Canada Goose is everywhere. But—whether you buy the Opening Ceremony collab or Vetements jackets—you can still stand out, despite the crowds.
Both collaborations will be available online and in stores, including Canada Goose’s new brick and mortar in SoHo, opening this week.