Complex’s docuseries Sold Out: The Underground Economy of Supreme Resellers explores the world of reselling, where cutthroat fans do whatever it takes to purchase gear from the streetwear brand, and then sell the goods themselves for big profits. Our four-part series embeds the individuals who perpetuate this global phenomenon to get an on-the-ground look at the illicit market of Supreme apparel.
Being a Supreme reseller is no easy feat. The resale market can be lucrative—individuals can make thousands of dollars a year—but the competition is steep; everyone has their own tactics. There's more to it than lining up outside the Lafayette Street store on a Thursday morning. There's more to it than setting up an eBay account.
The third episode of Sold Out: The Underground Economy of Supreme Resellers gets into the specifics of turning a profit flipping Supreme product. Here, the resellers make sense of how someone in their teens can earn upwards of $4,000 selling T-shirts, and exactly how one can turn this into a full-time job. They'll also break down their own individual formulas for success: researching the market, knowing which items to purchase, learning how to price products, and building credibility.