Taylor Swift and Calvin Harris have a lot of momentum right now. With a joint net worth of about $146 million, they have officially become the world’s highest-paid celebrity couple. And it looks like Armani is trying to cash in on their heat.
According to an article by the Daily Star, Swift and Harris have been offered $10 million to model in the label’s upcoming underwear ad. That’s a shit ton of money; however, Armani executives say they’re confident in its success, comparing the potential campaign to the well-received 2009 underwear ads starring David and Victoria Beckham.
“Taylor and Calvin are the hottest thing on the planet right now. Calvin’s adverts have done really well and helped the brand reach a different audience,” a source told the Daily Star. “The Taylor offer is initially around the $10 million mark, but that sum could then triple with global promotion if the campaign is successful.”
Though the offer is a pretty generous one, Swift’s team has yet to accept. According to the source, one of the biggest concerns about taking this offer is how it will affect her “good girl” image. She’s done racy before, but nothing like this.
“She is practically the most marketable star on the planet. The only worry is that her fan base is young girls so there are fears it could be setting the wrong example,” the source told the Daily Star. “[It] is now up to Taylor’s team to see if it is the right thing to do for her image.”
Stay tuned to see how the story unfolds.