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Earlier today, Concepts officially launched its Mitchell & Ness collaboration at its NYC store. The collection puts a unique spin on hockey jerseys, mixing elements of the sport's traditional uniform with—get this—basketball jerseys.
Concepts buyer/designer/manager Deon Point dialed back to history and used the Original 6 hockey teams for the collaboration. These teams—the Boston Bruins, New York Rangers, Montreal Canadiens, Detroit Red Wings, and Chicago Black Hawks—were the only six teams left in the league after the Great Depression forced the other four other groups to break away. Point, who's a sports fan but doesn't follow hockey, says the Original 6 was the perfect choice because the logos are "dope."
After getting the green light from the NHL, Concepts and Mitchell & Ness went straight to production. Each jersey ($65) uses knit ribbing and features both co-branded woven labels on the exterior and a special championship label on the inside that marks the number of championships earned by each teams. The line also includes matching mesh bucket hats ($35).
Point told Complex, when we visited the space today, that he's wanted to do this project for about three years. He says he chose to use basketball jerseys over traditional hockey uniforms because he wanted to broaden the reach of the sport, and design something that would appeal to Concepts' fanbase. Plus, he says, mesh, sleeveless basketball jerseys just make more sense for summer and are likely more wearable all year round.
Check out photos from the space below. The entire collaborative collection will be available at Concepts New York at 225 Hudson St. until June 7.
Photos by Andy Hurr