Ads for GUESS jeans have been inspiring daydreams in the minds of men for over 30 years now. Year after year, GUESS has provided us with iconic images of the world's most beautiful women wearing some of the world's finest denim. In 2015, GUESS has sweetened the deal for its fans by adding cars to the mix. That's right. GUESS is sending three official GUESS Girls on an epic road rally from Stockholm to Las Vegas in customized Dodge SRT Vipers. Just ponder this for a moment. The rest of the GUESS team includes one of the world's best drifters, world-renowned street artist Tristan Eaton, and actor/model Tyson Beckford.
The occasion is the latest edition of Gumball 3000, an international road rally now in its 17th year. But Gumball 3000 is more than just a rally; it's a lifestyle brand, a supporter of the arts, and even a foundation to help underprivileged kids. And now it's a chance for models Danielle Knudson, Simone Holtznagel, and Natalie Pack to travel from #StockholmToVegas on the trip of a lifetime. They will start in the Swedish capital and hit Oslo, Copenhagen, and Amsterdam on the European leg. Chartered flights will then carry the drivers and cars to Reno, Nevada, to begin the second leg. The American route will take them through Reno, San Francisco and Los Angeles before arriving in Sin City. Naturally, the Girls—who will be sharing their journey with #StockholmToVegas—will be sporting rally inspired GUESS gear designed especially for the event.
For more on the Girls, the cars, the drivers, and the gear, just click play on the video above, which was shot in in California’s Mojave Desert with Formula Drifter and GUESS team member Dai Yoshihara.